How should I select the right endpoints when creating an Effects Table?

Results based on a survey among pharma and academia

The Effects Table (ET) has become one of the most common tools in the area of Benefit-Risk Assessment. It displays a concise summary of the key benefits and risks of a new product compared to either placebo or an existing product. See here on more insights into what an effects table is and why it is helpful.

On initial inspection, it may look simple to create. However, those who have already tried to do the exercise know that it is not at all easy.